Advertising handbook (Record no. 17076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2002 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | RR 070.40294 P2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brierley, Sean |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising handbook |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge Taylor & Francis |
| Date of publication, distribution, etc | 2002 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| 9 (RLIN) | 1019 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass communication |
| 9 (RLIN) | 2805 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass communicataion.Jouranalism. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 834 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising - Management |
| 9 (RLIN) | 666 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising.Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 18/03/2010 | Ideal Book Publishers & Distributors | RS | 425.00 | 1.00000 | RR 070.40294 P2 | 23539 | 17/10/2022 | 361.25 | 18/03/2010 | Books | 142/83-12-09 |