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Media metrics : an introduction to quantitative research in mass communication

Dayal, Manoj

Media metrics : an introduction to quantitative research in mass communication - New Delhi Sage Publications 2017 - (PB)xxiii,458+...A-6

ISBN: 9789386062161

Subjects--Topical Terms:
Research methdologly
Mass communicataion
Title

Dewey Class. No.: 302.230727 Q7;2

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Media metrics : an introduction to quantitative research in mass communication