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Advertising & IMC : principles and practice

Moriarty, Sandra

Advertising & IMC : principles and practice - 10th ed. - New Delhi Pearson Education 2016 - 669

ISBN: 9789332574144

Subjects--Topical Terms:
Advertising
Advertising - Management
Advertising.Mass media.

Dewey Class. No.: 659.1 Q6;8

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Advertising & IMC : principles and practice