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Consumer behaviour in Indian perspective: text and cases

Nair, Suja R

Consumer behaviour in Indian perspective: text and cases - 2nd rev. ed. - New Delhi Himalaya Publishing House 2010

Subjects--Topical Terms:
Consumer behaviour
Consumer behaviour-India-Case studies

Dewey Class. No.: 658.83420954 P1;Q0;1

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Consumer behaviour in Indian perspective: text and cases