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Advertising and promotion : an integrated marketing communications perspective

Blech, George E

Advertising and promotion : an integrated marketing communications perspective - 9th ed. - New Delhi McGraw Hill 2013

Subjects--Topical Terms:
Advertising
Advertising - Management
Marketing
Title

Dewey Class. No.: 659.1 Q3;6

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Advertising and promotion : an integrated marketing communications perspective