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Services marketing: people, technology, strategy

Lovelock, Christopher

Services marketing: people, technology, strategy - 6th ed. - Delhi Pearson Prentice Hall 2010

Subjects--Topical Terms:
Management
Marketing
Marketing - Management

Dewey Class. No.: 658.8 P7

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Services marketing: people, technology, strategy