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Marketing research: text and cases

Boyd, Harper W

Marketing research: text and cases - 7th ed. - New Delhi AITBS Publishers 2004 - 816 : xv,

ISBN: 8185386161

Subjects--Topical Terms:
Marketing research
Marketing research - Case studies

Dewey Class. No.: 658.93 P4;1

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Marketing research: text and cases