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Adveartising and integrated brand praomotaion

O'Guinn,Thomas C

Adveartising and integrated brand praomotaion - 4th ed. - Australia Thomson South-Western 2006 - PB

ISBN: 8131501582

Subjects--Topical Terms:
Advertising
Brand name products
Brand promotion

Dewey Class. No.: 659.1 P6;1

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Adveartising and integrated brand praomotaion