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Basics of marketing management: theory and practice

Rudani, R B

Basics of marketing management: theory and practice - Rev. ed. - New Delhi S Chand 2010

Subjects--Topical Terms:
Marketing
Marketing - Management
Marketing - Management - Case Studies

Dewey Class. No.: 658.8 Q01;2

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Basics of marketing management: theory and practice